︎

💰 Crypto Wallet / Paytera - Mobile App B2C (2022)

Paytera aims to revolutionize cryptocurrency usage in Latin America by providing a user-friendly platform that goes beyond a typical crypto exchange.




My Role
As the sole Senior Product Designer for Paytera, my key contributions included:


UI/UX Design: Led the entire design process, from initial concepts to high-fidelity prototypes, ensuring a seamless user experience.

Competitor Analysis: Identified opportunities for differentiation through thorough competitor analysis.

Branding and Naming: Created the branding strategy and coined the name "Paytera."

Visual Design: Designed the app's visual identity, including color scheme, typography, and overall aesthetics.



Introduction 

Serving as a Crypto Wallet, Paytera enables seamless sending and receiving of cryptocurrencies, along with the added benefit of earning cashback through its app. Users can store a wide array of cryptocurrencies, conduct peer-to-peer transactions, make crypto payments to businesses, and enjoy cashback rewards on purchases made via Paytera.

Key Features

Multi-crypto Support: Safely manage, trade, stake, and utilize various cryptocurrencies through a single, convenient application.

Instant Payments with Low Fees: Initiate payments at your favorite stores or send funds to friends with just a few clicks, all while benefiting from minimal transaction fees.

Earn Rewards: Receive crypto cashback rewards on every transaction made through the Paytera app, enhancing the value of your purchases.



Setting Paytera Apart

In a crowded market, Paytera stands out by offering unique benefits to both users and businesses:

For Users: Enjoy the flexibility of decentralized transactions, maximize savings with low processing fees, and receive instant funds with no setup fees.

For Businesses: Embrace cryptocurrency acceptance, diversify revenue streams, and enhance sales opportunities with a streamlined payment process facilitated by Paytera's QR code system.

UI Research and Redesign

Understanding the importance of user experience and visual appeal, Paytera underwent a comprehensive UI research and redesign process. Utilizing insights from competitor analysis while striving to differentiate itself, the UI transition focused on enhancing user-friendliness and adhering to established UX patterns within the crypto-wallet landscape.

Following discussions with the client, it was decided to opt for White Mode based on the findings of the UI research.





By integrating the original user flow with updated design principles, Paytera maximized usability while maintaining consistency with industry standards, ultimately positioning itself as a leader in the Latin American cryptocurrency market.