🥕Grocery App (2017)
Overview
The Grocery App was designed to enhance the customer's shopping experience by allowing them to purchase daily products with last-minute requests and door-to-door delivery. This project was undertaken while I was working as an in-house UX/UI Designer at GlobalUY in 2017.
My Role
Business Understanding: I focused on comprehending the various business roles and their requirements.
User Behavior Analysis: Due to time constraints, a user research workshop was not conducted. However, I managed to identify the primary features desired by the target audience through interviews with pilot users. The insights revealed that the users were busy professionals who relied heavily on their smartphones to manage daily tasks. This led to the idea of offering a simple, efficient solution for daily shopping needs through the app.
Design for Android: I designed the application for the Android platform, ensuring an intuitive and seamless user experience.
Challenge
The main challenge was understanding user behavior without a formal workshop. By effectively interviewing pilot users and asking the right questions, I was able to gather crucial insights and design an app that addressed the users' needs and pain poin