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💰 Crypto Wallet / Paytera - Mobile App B2C (2022)

Paytera aims to revolutionize cryptocurrency usage in Latin America by providing a user-friendly platform that goes beyond a typical crypto exchange.




My Role
As the sole Senior Product Designer for Paytera, my key contributions included:


UI/UX Design: Led the entire design process, from initial concepts to high-fidelity prototypes, ensuring a seamless user experience.

Competitor Analysis: Identified opportunities for differentiation through thorough competitor analysis.

Branding and Naming: Created the branding strategy and coined the name "Paytera."

Visual Design: Designed the app's visual identity, including color scheme, typography, and overall aesthetics.



Introduction 

Serving as a Crypto Wallet, Paytera enables seamless sending and receiving of cryptocurrencies, along with the added benefit of earning cashback through its app. Users can store a wide array of cryptocurrencies, conduct peer-to-peer transactions, make crypto payments to businesses, and enjoy cashback rewards on purchases made via Paytera.

Key Features

Multi-crypto Support: Safely manage, trade, stake, and utilize various cryptocurrencies through a single, convenient application.

Instant Payments with Low Fees: Initiate payments at your favorite stores or send funds to friends with just a few clicks, all while benefiting from minimal transaction fees.

Earn Rewards: Receive crypto cashback rewards on every transaction made through the Paytera app, enhancing the value of your purchases.



Setting Paytera Apart

In a crowded market, Paytera stands out by offering unique benefits to both users and businesses:

For Users: Enjoy the flexibility of decentralized transactions, maximize savings with low processing fees, and receive instant funds with no setup fees.

For Businesses: Embrace cryptocurrency acceptance, diversify revenue streams, and enhance sales opportunities with a streamlined payment process facilitated by Paytera's QR code system.

UI Research and Redesign

Understanding the importance of user experience and visual appeal, Paytera underwent a comprehensive UI research and redesign process. Utilizing insights from competitor analysis while striving to differentiate itself, the UI transition focused on enhancing user-friendliness and adhering to established UX patterns within the crypto-wallet landscape.

Following discussions with the client, it was decided to opt for White Mode based on the findings of the UI research.





By integrating the original user flow with updated design principles, Paytera maximized usability while maintaining consistency with industry standards, ultimately positioning itself as a leader in the Latin American cryptocurrency market.


🩺  Dr Training / Educational AR App (2016)


Overview


Dr. Training is an educational Augmented Reality (AR) app focused on arthroscopy, a medical procedure involving body articulations. The aim of the app is to train doctors to develop the skills necessary for successful operations.

How It Works

Using AR technology, the simulation closely mimics a real medical procedure. The app provides a gamified learning experience where users learn new techniques step by step, unlocking new features as they progress. The camera reads the movements of a small paper instrument held by the user to simulate and practice the desired skills.

Features

  • Train: Develop basic skills to become a better surgeon.
  • Simulate: Perform a real surgery simulation with no risk involved.
  • Feedback: Receive automatic feedback on the overall process.

My Role


Brand Design Conception: I conceptualized the overall brand design for the app.
Logo Design: I created the logo, ensuring it was professional and aligned with the app’s educational purpose.
User Flow: I designed the user flow to ensure an intuitive and effective learning experience.
User Interface: I developed the user interface, focusing on usability and engagement.
Communication with Stakeholders: I maintained clear and consistent communication with stakeholders to align the app’s features with their expectations.
Viewport Design: I designed the viewport for the original iOS iPad version (1024x768px) and adapted it for Google Pixel 3a XL.


Challenge


The challenge was to create a realistic and engaging AR simulation that accurately represented a medical procedure while being intuitive enough for doctors to use as a training tool.


🏝️ Yolo Travel / Travel Experience (2018)


Overview


The Yolo Travel project was a design concept aimed at creating an inspiring and seamless travel booking experience. The platform allows users to search for vacation ideas, get recommendations, read reviews, and book their trips all in one place. Additionally, users can share their travel experiences and become online travel influencers. This project was a website concept developed in 2018.

My Role


Design Concept Definition: I defined the overall design concept, ensuring it aligned with the goals of inspiring and facilitating travel planning.
User Flow: I mapped out the user flow to create an intuitive journey from searching for vacation ideas to booking and sharing experiences.
UI Design: I designed the user interface for both the web-based app and its mobile version, focusing on creating an engaging and user-friendly experience.
Responsive Design: I ensured that the design was responsive, providing a seamless experience across desktop and mobile devices.


Challenge


The challenge was to create a cohesive and visually appealing platform that not only allowed users to book vacations but also inspired them through recommendations and reviews. Balancing inspiration with functionality was key to the project's success.

Additional Information

  • Platform: Web-based app with a mobile version
  • Design Tools: The project was designed using Figma. You can view the Figma file here.

🥕Grocery App (2017)


Overview


The Grocery App was designed to enhance the customer's shopping experience by allowing them to purchase daily products with last-minute requests and door-to-door delivery. This project was undertaken while I was working as an in-house UX/UI Designer at GlobalUY in 2017.

My Role


Business Understanding: I focused on comprehending the various business roles and their requirements.

User Behavior Analysis: Due to time constraints, a user research workshop was not conducted. However, I managed to identify the primary features desired by the target audience through interviews with pilot users. The insights revealed that the users were busy professionals who relied heavily on their smartphones to manage daily tasks. This led to the idea of offering a simple, efficient solution for daily shopping needs through the app.

Design for Android: I designed the application for the Android platform, ensuring an intuitive and seamless user experience.


Challenge


The main challenge was understanding user behavior without a formal workshop. By effectively interviewing pilot users and asking the right questions, I was able to gather crucial insights and design an app that addressed the users' needs and pain poin